Whether you are still facing the challenges of closure and preparation for re-opening, deciding how to change your marketing strategy or dealing with possible insolvency – these are very challenging times for the hospitality sector. With all but a few hotels still closed, and reopening decisions taken out of the control of owners and operators, what can we expect for the lodging industry in the next few years?

"The industry needs to have a mindset where it rethinks the impact it has on the planet and based on that reimagines it’s own growth strategy!"

PKF hotelexperts in conversation with Dr Nicoletta Piccolrovazzi, Chairman at Applied Sustainability GmbH.

"A truly sustainable hospitality project cannot be achieved without in-depth involvement of the surrounding community!"

PKF hotelexperts in conversation with Michael Lutzeyer, Owner, Grootbos Private Nature Reserve.

In 2020, we have witnessed a large share of the office workforce adopting remote working and several companies making this switch permanent. This will affect the travel industry as leisure tourists will become the main segment and many of us will opt for workcation periods being able to work remotely and choosing a vacation setting to enjoy life after work. 

PKF tourismexperts is part of the PKF hospitality group and supports public administrations and private investors to professionally develop tourism destinations and projects. Our experts work globally in well-established and in emerging destinations. This month we would like to highlight an assignment in Slovenia, where we are currently preparing a tourism master plan for a municipality in the southern part of the country.

PKF hotelexperts has recently hosted HTLroundtable online russia.