"Our visitors are demanding more and more that our product is actively making a difference where it counts!"

PKF hotelexperts in conversation with Monika Iuel, Chief Marketing Officer at Wesgro.

PKF supported the developer in project development workshops, feasibility study, international brand and operator search

"When we speak of sustainable tourism we need to understand that sustainability is an abstract objective and responsibility is required to achieve it!"

PKF hotelexperts in conversation with Harold Goodwin, Managing Director, Responsible Tourism Partnership.

Whether you are still facing the challenges of closure and preparation for re-opening, deciding how to change your marketing strategy or dealing with possible insolvency – these are very challenging times for the hospitality sector. With all but a few hotels still closed, and reopening decisions taken out of the control of owners and operators, what can we expect for the lodging industry in the next few years?

"The industry needs to have a mindset where it rethinks the impact it has on the planet and based on that reimagines it’s own growth strategy!"

PKF hotelexperts in conversation with Dr Nicoletta Piccolrovazzi, Chairman at Applied Sustainability GmbH.

"A truly sustainable hospitality project cannot be achieved without in-depth involvement of the surrounding community!"

PKF hotelexperts in conversation with Michael Lutzeyer, Owner, Grootbos Private Nature Reserve.