Now more than two months after the Coronavirus pandemic caused businesses to shutter amidst shelter-in-place orders across the world, the hotel industry continues to be on the front lines of this crisis. Wildly beleaguered by the immediate cessation of travel and notably of service in the public health efforts to slow the spread of the virus, as we outlined in the PKF hotelexperts March newsletter, hospitality continues to navigate a complex set of factors.

“Conservation is now about human health, if we stop trade in wildlife we will stop most pandemics like Covid-19!”

“Conservation is now about human health, if we stop trade in wildlife we will stop most pandemics like Covid-19!”

Social distancing measures, strict health protocols, tight border regulation and uncertainty in the tourist market cannot halt future projects and investments in the hospitality industry. This is the thought of Giorgio Bianchi, Managing Director, PKF hotelexperts, who for the 7th edition of hotel & tourism forum has organised a whole day of online panels, with the aim of celebrating a digital Fuorisalone in Milan. Instead of the unconventional location of Spazio Ventura in Lambrate, an innovative online tool has been developed that will enable the event to go ahead, virtually.

"If we manage to absorb the fear, execute the work at hand and inspire the change, that way we will move forward and learn from this crisis."

Now more than two months after the Coronavirus pandemic caused businesses to shutter amidst shelter-in-place orders across the world, the hotel industry continues to be on the front lines of this crisis. Wildly beleaguered by the immediate cessation of travel and notably of service in the public health efforts to slow the spread of the virus, as we outlined in the PKF hotelexperts March newsletter, hospitality continues to navigate a complex set of factors.