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196+ forum Munich

09 - 10 October 2024

The 196+ forum Munich focuses on hospitality investment & real estate and offers a communication platform for investors, developers, operators, owners, architects, designers, advisers and suppliers for the hospitality sector. A diverse conference programme provides the perfect background for networking opportunities on a European level.

Programme 196+ forum Munich 2023

With more than 300 participants from all around Europe and more than 25 international speaker on stage, the 196+ forum Munich welcomed specialized investors, developers, real estate companies, hotel operators, consultants, architects and designers and more to come together, exchange industry knowledge and upcoming trends.

We would like to thank our moderators and speakers of the day as well as all attendees for their active participation. The various conference sessions with valuable takeaways featured a keynote on Artificial Intelligence, project showcases including the Rosewood Munich and The Porter Leipzig, engaging panel discussions and a CEO-interview with Arno Schwalie, CEO Lindner Hotels, and Peter Norman, SVP Hyatt International.

Highlight: The Hotel Property Award

Established in 2002, the Hotel Property Award is considered one of the most prestigious annual European hospitality real estate awards. An independent jury nominates up to ten hotels and shortlists three finalists, which are presented at the 196+ forum Munich.

In 2023 an independent Jury nominated up to 10 hotels and shortlisted three finalists, which were presented at the 196+ forum Munich. The award ceremony and announcement of the winner took place at the Gala Dinner at the Bayerischer Hof Munich.  

Hospitality UPGRADE Award

The 196+ forum Munich and Hospitality Pioneers are supporting young innovative start-ups from all over Europe, once more in cooperation with GNERATOR powered by GIRA.

The award appeals to start-ups making a relevant contribution as solution provider to current and future challenges of the hospitality industry, along the whole value chain from hotel development to hotel operations.

An advisory board selects up to five finalists from among all applicants. Next year, the award ceremony will take place on 09 October 2024 during the conference day of 196+ forum Munich.