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196+ hotelforum Munich

New edition! 196+ hotelforum Munich: 13 October 2021

Since 2002 hotelforum, the European Hotel Development Conference has been held in Munich at the Hotel Bayerischer Hof. It has been renamed to 196+ hotelforum in 2021.

196+ hotelforum Munich focuses on hospitality investment & real estate and offers a communication platform for investors, developers, operators, owners, architects, designers, advisers and suppliers for the hospitality sector. A diverse conference programme provides the perfect background for networking opportunities on a European level.

In 2021, the 196+ hotelforum Munich will be taking place on 13 October 2021 as a hybrid conference. Further details will be announced shortly.

Our Highlight: The Hotel Property Award.

The highlight of the gala dinner is the presentation of the  Hotel Property  Award.

Established in 2002, the Hotel Property Award is considered the most prestigious annual European hospitality award. An independent jury nominates up to ten hotels and shortlists three finalists, which are presented at the 196+ forum Munich.

In addition, the PKF Hospitality Award focuses on outstanding contributions in the wider hospitality sector. The Hospitality UPGRADE Award is for technically-sophisticated young companies together with the Gastgewerbe Magazin & GNERATOR powered by GIRA.

196+ hotelforum Munich is looking for the Hotel Property Award 2021

The prestigious industry Award targets hotels that were completed and opened in Europe between January 2020 and July 2021. The prize goes to a hotel which stands out from among its competitors in terms of architecture, design and innovation, no matter whether it is a luxury or a budget hotel, a chain hotel or privately managed, short or long stay, city hotel or holiday resort. 196+ hotelforum Munich regards a homogeneous combination of all the individual aspects to form a winning,

and ultimately economically-successful, hotel concept as crucial, regardless of the category into which a particular hotel falls.

The final submission deadline is 31 July 2021.

Read more about the Hotel Property Award 2021


Let’s re-connect at the hybrid 196+ hotelforum conference on 13 October 2021, Hotel Bayerischer Hof Munich or virtually!
Around 150 hotel and real estate experts have the chance to network and meet for dinner on the last day of Expo Real in Munich’s traditional 5* hotel on 13 October.

196+ hotelforum is looking forward to offer a varied conference programme under the motto “Transformation!” including project showcases, panel discussions and the CEO workshop treating new hotel brands and topics such as design, investment, sustainability and innovation. Highlights are the Hotel Property Award and Hospitality Upgrade Award ceremonies.

Among speakers and panelists are representatives of industry brands such as Adina, ahead hotels, Conran & Partner, Jo&Jo, mrp Hotels, Radisson Hotel Group, Stay Kooook, STR, Warth & Klein Grant Thornton AG as well as personalities such as Marco Nussbaum.

Where: Hotel Bayerischer Hof, Promenadeplatz 2-6, 80333 Munich, Germany
When: Wednesday 13 October 2021
Conference: 9:30 a.m. – 6:00 p.m.
Dinner: 6:30 p.m. – 11 p.m.
Please note that the conference language will be German. Simultaneous translation German <> English of the main live stage at the Bayerischer Hof will be provided, also via live streaming.

Due to the current situation only a limited number of tickets are available for on-site attendance!

Register now!